Why Discovering Your Best Colors is the Ultimate Clothing Hack

Written by Jeannie Stith-Mawhinney

Have you ever felt overwhelmed by your clothing? I have. In fact, I remember wondering – how could I have a closet packed with clothes and still feel like I had “nothing to wear?”

Back then, I was so sick of:

  • Looking washed out in my clothes
  • Feeling like I was guessing at what looked good on me while shopping, and
  • Having a cluttered closet full of pieces that didn’t go together

And I knew what I wanted:

  • To feel gorgeous and glowing in my clothes, ALL of them
  • To know exactly what to buy when shopping
  • To have a coordinated closet where everything “went with” everything

But I didn’t know how to get there.

Until I discovered seasonal color analysis.

Turns out, not every color looks good on every person.

The wrong colors make you look washed out, overwhelmed, tired, and older. The right colors highlight your natural beauty and make you look radiant and glowing!

PLUS, when you shop what I call “Color First”, you simply scan the store for your best colors and ignore everything else! This rang my efficiency bells!!!

My theory was that if I always shopped “Color First”, I could look better, cut my shopping time in half, and create a coordinated wardrobe through color!

I did a test run for a few months. And DANGIT. It worked. Then, I became obsessed with helping others discover their best colors, and this new way of shopping for clothes.

But the problem was that the seasonal color analysis systems that were available at the time were outdated. Many of the colors they recommended for me I couldn’t even find in stores, so I decided I’d have to create my own color palettes, taking into consideration that the colors had to be:

  • flattering,
  • fun, and
  • findable!

This was the time in my life when I went into full-on “leave-me-alone-honey-just-order-a-pizza-for-the-kids” researcher mode.

I dove in and learned everything I could about hair, skin, and eye color, and how those features determined our ideal color palettes. And then I created my first set of color cards.

A color card is your cheat sheet for buying clothing, and is based on your unique hair, skin, and eye color. Just match the colors on the card with the clothing in the store, and voila! You know that you’re choosing a flattering color for you.

Here’s Kat (Sunlit Spring) with her color card.

If you’re looking for an easy way to look better, shop smarter, and create a coordinated wardrobe, there is no smarter approach than simply discovering your best colors!

For 10% off a custom color consultation, use coupon code: everydaystyle at https://www.yourcolorguru.com/



Jeannie Stith-Mawhinney loves helping real women look and feel amazing in their clothes.  She is the founder and CEO of Color Guru, where she helps women create the wardrobe of their dreams by analyzing their hair, skin, and eye color in order to give them their ideal color palette for clothing.  She teaches an online course called “Style Secrets”  Jeannie is a wife and mother of two girls in Arden, DE.  Her work has been featured on the Design Mom blog, This Organized Life Podcast, and Philadelphia Style magazine.  You can see her work at www.yourcolorguru.com.


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