Starting a Clothing Line with Joanne Jarrett

Written by everydaystyle

Have you ever thought about starting your own clothing line? This week, we’re talking with someone who actually did it! Joanne Jarrett started Shelfie Shoppe, a line of “street legal pajamas” after years of searching for loungewear she wouldn’t be afraid to answer the door in.

In this episode, Joanne shares the process of starting a clothing line from scratch, along with some of the challenges she’s experienced along the way.

We also talk about my appearance on her podcast, my love of birds, and a fun girls night that involves…dentistry?

Joanne Jarrett is a family physician on her 17th year of maternity leave. She hosts the Fancy Free Podcast, where she and her guests share their most embarrassing funny stories. And as someone who is always looking to be super cozy at home, she designed a line of “street-legal pajamas”. She and her husband run a mobile endodontics practice together, so she is also a reluctant office manager and part-time dental assistant. They have two teenage daughters and live in rural Montana.

For the comfiest (and most practical) loungewear you’ve ever worn, visit and use code EVERYDAYSTYLE for free shipping.

Links & Resources from the Show

Join the Style Circle before the doors close again for the season!

Listen to my episode on Joanne’s podcast.

Inspired to start your own clothing (or other) business?  Check out my episode with Megan Flatt

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